All orders prior to 2pm Friday 21st Dec will be Express Post to arrive before Christmas Day! Order Now.


On a beautiful bright sunny day, way back in 1990, we (brothers Josh & Kane Southwell) saw the light, and it was blinding! We said, “As sure as the sun rises, we believe everyone has the right to look and feel awesome every single sundrenched daylight hour”. From that day we built a business, based on this passion, and a commitment to provide friendly and meticulous customer service. This philosphy has evolved into our online store, orders are processed the same day and are sent express post at no additional charge. We also offer a price match guarantee. So, if you find another store with a better price we’ll match it and Express Post it for FREE.

Featured Products

Oakley Catalyst Matte Black Frame Ruby Iridium (9272-07)
8% OFF RRP $199.95
Oakley Catalyst Black Ink Frame Warm Grey (9272-08)
19% OFF RRP $179.95
Oakley Catalyst Polarised Matte Black Iridium (9272-09)
23% OFF RRP $259.95
Nike Bandit Matte Black Wolf Grey (EV0917006)
12% OFF RRP $249.95
Bolle Cary Polarised Matte Brown Brown (12223)
14% OFF RRP $180.00
Bolle Tigersnake Polarised Matte Black Red (12130)
12% OFF RRP $200.00